Anusha — UX & AI Experience Designer

Work

A selection of projects exploring AI systems, contextual intelligence, trust design, and experience futures.

AI Driven Products

Media Strategy & Experimentation Tool

An AI-powered platform that helps media and data teams collaboratively plan, run, and learn from ad experiments — replacing manual, fragmented workflows with an intelligent, unified system.

AI Driven Products

Contextual Search

Turning Product Search into an Intelligent Riding Advisor

An intent-driven contextual exploration layer for a global two-wheeler brand — replacing conventional search and a rule-based chatbot with a conversational advisory experience that interprets rider lifestyle, not just keywords.

Concepts & Proposals

Trust Lens

Agentic AI compliance validation for regulated industries

An agentic AI system built in one week at a hackathon to automate compliance validation — detecting PHI/PII violations in data assets against HIPAA and other regulatory frameworks in minutes, replacing weeks of manual review.

Product Experience

Employee Onboarding Automation

Automating the New Hire Journey End-to-End

A UX project that redesigned the employee onboarding experience by automating repetitive HR tasks — from pre-joining document collection to orientation and feedback — across a mobile and desktop app platform.

Concepts & Proposals

Celestial Oasis

Designing a smart private sky-space for premium flyers

A competition-winning physical + digital experience concept for Emirates Airlines — an AI-powered adaptive private cabin that transforms first-class air travel into a seamless extension of the passenger's personal world.

Perspectives

Video Pitches

Using Narrative Visualization to Communicate Complex Ideas

An exploration of video as a strategic communication layer in design pitches — using AI-enabled image and motion generation to help stakeholders experience concepts, not just understand them.

Perspectives

Emotion AI

Mood-ern Tech That Decodes Your Mood Before You Do

A deep-dive into the landscape of Emotion AI — from how machines read faces and voices to where affective computing is reshaping industries. What began as an internal research initiative became a public presentation and a published Hive article.

Research

Community Led Commerce

Exploring Community Signals as Infrastructure for Commerce

An internal Innovation Lab research stream exploring how community signals — creators, buyers, sellers, and trust networks — could evolve from peripheral influence into structured commerce infrastructure.

Product Experience

Employee Assignment

Employee Assignment Based on Live Location

A UX case study for a line maintenance tool that assigns mechanics to tasks based on real-time location, skill fit, and availability — designed for supervisors on iPad.

Product Experience

Managing Routers and Assignments

Barcode-Driven Parts Routing for Line Maintenance

A redesigned mobile app for line maintenance routing — enabling logistics in-charge to assign, track, and manage parts delivery while routers execute pickups and deliveries with full barcode authorization.

Product Experience

Quick Self Service (QSS)

Usability Analysis & Portal Redesign

A usability analysis of Employee Self Service and Manager Self Service — identifying key friction points during a platform re-architecture and redesigning the QSS dashboard to address them.

Product Experience

Workforce Management

Design Thinking for Construction Workforce Operations

A design thinking project for ABC Construction Company — designing a system to manage task assignments, attendance tracking, and daily/weekly payments for 2,000 blue-collar employees across 10 construction sites.

Research

Ethnographic & Action Research

International Conference Paper · Dec 2019

A Master's research study combining ethnographic and action research methods to understand and address the challenges faced by women in Perumbakkam, Chennai's largest resettlement site. Resulted in the development of Quick Jobs — a Tamil-language mobile app — and was presented at an international conference in India and Rotterdam, Netherlands.

Perspectives

Workflow Automation System

Enterprise Process Intelligence

An intelligent workflow automation platform that identifies bottlenecks, suggests optimizations, and streamlines cross-team processes.

Coming Soon

AI Driven Products

New Age Banking

Future Banking Experience

A reimagined digital banking experience that uses AI to provide contextual financial guidance and simplify complex banking workflows.

Coming Soon

AI Driven Products

Creative Assets

AI-Powered Ad Creation

A creative AI tool that accelerates advertising concept development through intelligent template generation and brand-aware content creation.

Coming Soon

Perspectives

Ethics

Ethical AI Design Framework

A research-driven framework for embedding ethical considerations into the AI product design process from concept through deployment.

Coming Soon